Legal

Who is responsible?

The entity responsible for processing the data collected through cookies is determined by your country of residence or location at the time of browsing:

• If you are located in Mexico: Orbis Agencia de Marketing Digital, S.A.S. de C.V., with address at Calzada Villa Plata 430, interior 5, Jesús María, Aguascalientes, Mexico, C.P. 20908.
• If you are located outside Mexico: Orbis Agency LLC, incorporated in the State of Delaware, USA, with address at 651 N Broad St, Suite 201, Middletown, DE 19709, New Castle County, USA.

The site determines the responsible entity according to your location and displays the contact details of the corresponding entity. You can learn more about both entities and the controller-by-residence rule in our Privacy Notice.

What are cookies?

Cookies are small files that are stored on your device when you visit the site. They allow the site to function, remember preferences, measure audience, and display advertising. We also use equivalent technologies (pixels, local storage, identifiers).

On this site we use our own and third-party cookies. Some are essential for the page to work; others are only activated if you authorize them.

Categories of cookies we use

Category	Purpose	Examples / providers	Duration	Requires consent?
Necessary / technical	Site operation, security, load balancing, remembering your cookie choice.	Session cookie (october_session), CSRF protection (XSRF-TOKEN), and the site's own consent cookie (hosting on DigitalOcean). Typical names; the exact set is confirmed by audit.	Session / up to 12 months	No (exempt)
Analytics	Measure audience, understand site usage, and improve it.	Google Analytics/GA4 (_ga, _ga_*, _gid) via Google Tag Manager; Metricool and our internal measurement system. SEO tools (Ahrefs, Semrush) operate without cookies on the site. Typical names; durations according to provider.	_ga 24 months · _gid 24 h	Yes (opt-in in EU/UK/CH/BR/ZA/TR/AU); informative + option to disable in Mexico; opt-out in the USA)
Marketing / advertising	Remarketing, campaign measurement, segmentation, and advertising profiling.	Meta Pixel (_fbp, _fbc), Google Ads (_gcl_au, IDE), TikTok (_ttp), LinkedIn (li_sugr, UserMatchHistory, bcookie, lidc), Pinterest (_pinterest_ct_ua, _pin_unauth), X/Twitter (muc_ads, personalization_id), Microsoft/Bing (MUID, _uetsid, _uetvid). Typical names; the exact set is confirmed by audit.	Up to 24 months	Yes (opt-in where applicable; opt-out + GPC in the USA)
Functional (if applicable)	Remember preferences (language, region) and improve the experience.	Site language/region preference and, if active, the chat/CRM widget (Kommo / internal CRM). Exact names depend on the widget configuration.	Up to 12 months	Consent recommended where applicable

The names above are the typical ones for each provider; the exact set and durations in force on the site are documented through our consent platform, which scans and records the actual cookies.

Third-party cookies and their policies

When you authorize the corresponding categories, certain providers may install cookies or receive data through the site. Each third party processes the data in accordance with its own privacy policy. The list may vary depending on the tools active at any given time; some (such as Ahrefs) may operate without cookies or anonymously.

• Google (Analytics, Tag Manager, Ads) — policies.google.com/privacy
• Meta Platforms (Facebook/Instagram Pixel) — facebook.com/privacy/policy
• TikTok (Pixel) — tiktok.com/legal/privacy-policy
• LinkedIn (Insight Tag) — linkedin.com/legal/privacy-policy
• Pinterest (Tag) — policy.pinterest.com/privacy-policy
• X / Twitter (Pixel) — twitter.com/privacy
• Microsoft Advertising (Bing) — privacy.microsoft.com
• Metricool — metricool.com/privacidad
• Ahrefs — ahrefs.com/privacy
• Semrush — semrush.com/legal/privacy-policy
• Kommo (CRM / chat) — kommo.com/privacy

Consent model (geolocated banner)

We implement a consent management platform (CMP) with geolocation that applies the appropriate standard according to your location. Non-essential scripts (analytics and marketing) are blocked until consent is obtained where the model is opt-in.

User region	Model	Banner behavior
EU/EEA, United Kingdom, Switzerland, Brazil, South Africa, Turkey, Australia, Ecuador	Opt-in	Prior, granular consent (accept / reject / configure), with "reject" as easy as "accept"; no pre-ticked boxes. United Kingdom: certain aggregate measurement cookies may be exempt (DUAA 2025).
United States (California and other states)	Opt-out	"Do Not Sell or Share My Personal Information" and "Limit the Use of My Sensitive Personal Information" links; recognition of the Global Privacy Control (GPC) signal.
Mexico	Transparency + option	Cookie notice linked to the Privacy Notice, with the option to accept/reject/configure and to limit use/disclosure. (An opt-in banner is adopted as best practice.)
Japan	Mixed	1st-party cookies usually without consent; 3rd-party cookies that link to an identifiable user may require it.

We record proof of consent (chosen option, date, and time). You can change or withdraw your consent at any time from the cookie preferences manager available on the site.

How to give, configure, or withdraw your consent

When you first enter the site, we show you a notice where you can accept all cookies, reject them, or configure which ones you allow by category. Non-necessary cookies (analytics and marketing) are not installed or executed until you give your consent where the model is opt-in. Rejecting is as easy as accepting.

You can change or withdraw your decision at any time from the button on this page or from the "Cookie preferences" link in the footer. When you withdraw your consent, the cookies in the categories you reject will stop running.

Configure my cookies

How to disable or manage cookies

• From our cookie preferences manager (button on this page or link in the site footer).
• From your browser settings (Chrome, Safari, Firefox, Edge): you can be notified of the receipt of cookies, block them, or delete those already stored. Note that blocking certain cookies may affect the functioning of some sections of the site.
• Through third-party exclusion mechanisms (for example, Google's opt-out tools and interest-based advertising).
• USA users: by activating the GPC signal in your browser.

Nature and duration

The cookies used may be session cookies (deleted when the browser is closed) or persistent (remaining for a specified time according to their purpose). Necessary cookies and aggregate analytics are associated with an anonymous user and their device. Marketing cookies may process personal data (such as identifiers) and therefore require your prior consent where the model is opt-in.

Legal basis and framework

The use of cookies is governed by the LFPDPPP 2025 and its Regulation (Mexico), the ePrivacy Directive 2002/58/EC + GDPR (EU), PECR + UK GDPR (United Kingdom), LGPD (Brazil), POPIA (South Africa), nFADP (Switzerland), KVKK (Turkey), CCPA/CPRA (California), and other applicable regulations according to the user's location.

Changes to this policy

This Cookies Policy may be updated to reflect changes in the tools we use or in the applicable regulations. We will publish the version in force on this same page, indicating the date of the last update. We recommend reviewing it periodically.