Think
We thinkBefore acting: documented diagnosis and strategy. We understand the business before we propose.
Brand Guideline United States
The Orbis brand, done right.Official brand resources for press, media and partners: our logos, colors, typography and the rules to use them well. Download the files you need — and keep them exactly as you see them here.
- SVG · PNG · PDF
- Free for press use
- Updated 2026
AaChillax
The verbal signature
Think. Create. Improve.
Three words, three stages, one methodology. It's the verbal signature of Orbis and appears across all corporate communication.
Create
We createWith judgment: design, content, code and campaigns with their own identity. Creativity backed by process.
Improve
We improveIn cycles: continuous optimization, not one-shot campaigns. We measure, learn and raise the bar again.
The logo
Official logos.
The color logotype lives on light backgrounds; the white version, on dark backgrounds or photography. Download each one in the format you need.
Logo usage
Rules that don't break.
The logo only works if it's respected. These are the correct practices — and the ones you should never do.
Color on light background
White on dark background
Respect the clear space
Don't deform or stretch
Don't rotate the logo
Don't use on backgrounds without contrast
Don't recolor or alter the gradient
Don't add shadows or effects
Color palette
The Orbis spectrum.
Our identity is dark by default, with a brand gradient that runs from cyan to pink. These are the official values.
Cyan
- HEX
- #05C1FE
- RGB
- 5, 193, 254
- CMYK
- 98, 24, 0, 0
Blue
- HEX
- #1B4FE8
- RGB
- 27, 79, 232
- CMYK
- 88, 66, 0, 9
Violet
- HEX
- #4B25C7
- RGB
- 75, 37, 199
- CMYK
- 62, 81, 0, 22
Purple
- HEX
- #A519DD
- RGB
- 165, 25, 221
- CMYK
- 25, 89, 0, 13
Pink
- HEX
- #F08CD8
- RGB
- 240, 140, 216
- CMYK
- 0, 42, 10, 6
Surface 0
- HEX
- #050810
- RGB
- 5, 8, 16
- CMYK
- 69, 50, 0, 94
Ink 900
- HEX
- #0A0E1A
- RGB
- 10, 14, 26
- CMYK
- 62, 46, 0, 90
Ink 300
- HEX
- #B9B1C8
- RGB
- 185, 177, 200
- CMYK
- 8, 12, 0, 22
Ink 100
- HEX
- #F4F1FA
- RGB
- 244, 241, 250
- CMYK
- 2, 4, 0, 2
Typography
How we write.
Four families, each with a clear role. Together they give Orbis its visual voice.
Chillax
Display · HeadingsWe take brands into another orbit.
- Weights
- 300 · 400 · 500
- Sizes
- 32–96 px (hero and sections)
- Tracking
- -0.5 to -1.5 px
- Use
- Headlines, hero, headings
Poppins
Body · TextStrategy, performance and creativity in a single team.
- Weights
- 300 · 400 · 500 · 600
- Sizes
- 15–20 px (body) · 24 px (lead)
- Line height
- 1.6–1.7
- Use
- Paragraphs, lists, interface
Fraunces
Editorial · QuotesResults you can see in the dashboard.
- Style
- Italic (always)
- Sizes
- 20–42 px
- Proportion
- ≤ 10% of the headline
- Use
- Quotes and the headline's key word
JetBrains Mono
Data · Labels+500 CLIENTS · 4.9★ · 32 COUNTRIES
- Weight
- 400 · 500
- Sizes
- 10–14 px
- Tracking
- +2 to +4 px · UPPERCASE
- Use
- Labels, numbers, metadata
Voice and tone
We speak like a grown-up agency.
The Orbis voice is direct, confident and technically precise — but never arrogant or stiff. We speak to decision-makers who value results over adjectives. Four principles and a yes / no matrix define how we express ourselves.
Direct
One idea per sentence. No detours. If it doesn't add to the client's decision, cut it.
Concrete
We speak in numbers, deadlines and deliverables. "We improved conversion by 38%" instead of "we help you grow".
Confident
We don't apologize for charging what we're worth, or for saying "this doesn't work" when it's true.
Human
There are people behind the process. We use "we", we celebrate the client and we acknowledge context.
TraitWe do sayWe don't say
Disruptive"We broke the category with a funnel no one in their industry had tried.""We think outside the box with innovative, disruptive solutions."
Structured"Our onboarding is seven meetings in thirty days, with defined deliverables.""We have a robust, proven methodology to scale your business."
Respectable"We handle national-scale accounts from Aguascalientes.""We are a premium agency with international-scale clients."
Elegant"One less decision for your team. We've got it.""Just leave it all to us, we're the experts!"
Honest"That strategy will cost you more than it will generate. Here's an alternative.""We could try it, but maybe there are more optimized options."
Preferred vocabulary
Forbidden vocabulary
Press or media?
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